There has been a big campaign this month with a bunch of talking soft toys, singing rhymes to help us remember how to give CPR to under 2 year old baby’s.

It is rather a sweet advert and although I am not sure how effective it is, whether it is too light-hearted to take seriously. I would be very interested to know people’s opinion on the efficacy of the child-like advertisement.

The message is definitely clear to the audience, which is to give the baby 5 initial Rescue Breaths, followed by 30 Chest Compressions, then to continue with 2 Breaths, followed by 30 Compressions. The advertisement does not explain how hard to blow the breaths into the mouth of the child or even how hard to push the Chest Compressions, or how long to do it for!

I feel that the advert seems to be directed to children and not adults, especially since they are so wrapped up in finding a word that rhymes with ambulance! I mean, who cares right?

In fact, the extended version of the advert plays like a cartoon you would see at 6am on CITV for toddlers, not adults or carers of children, who I think it is aimed at. That’s why my title states the Baby CPR is crucial to know.

But to who is the advertisement it aimed at and why?

In 2016 it is a legal requirement for anyone working with children, such as Child Minders, Nursery Nurses, nannies and even Au Pairs, to have the 2-Day Paediatric First Aid qualification.

On the 1-Day Emergency First Aid at Work (EFAW) course, we always teach our learners at One Day Courses to carry out 30 Chest Compressions first on adults, then follow this with 2 Rescue Breaths and carry on with 30 Chest Compressions and then 2 Breaths, until the casualty either recovers, an ambulance arrives or you are too tired to carry on CPR and you have to give up, unless you can get someone to help do it with you, of course.

In the 2-Day Paediatric First Aid course, students are taught all the same things as in the EFAW, but generally on the second day of the course they learn about conditions relating to children, and some extra legal requirements when dealing with accidents or injury affecting children.

I feel that the advert is great, however there is more detail that needs to be conveyed to the audience such as the use of fingers on the chest and exactly where the fingers need to be compressed. Showing the mouth sealing the child’s mouth and nose together is important, because the First Aider has to ideally, create a vacuum for the air to enter the lungs.

The poem with singing is very well constructed, however they do not show how to check if your baby is not breathing. This is an imperative message in First Aid. After checking danger to everyone, you must try and get a response from the baby by ticking the feet or tapping their shoulders and shouting at them, never shaking or slapping them. It also tells the audience to pull the baby’s head back, which can be dangerous if not done carefully. It also neglects to mention that you must check the child’s mouth for obstruction first, listen to their mouth for signs of breathing for about 10 seconds, to ensure that they have stopped breathing, before carrying out the 5 Rescue Breaths. The fingers seemed a bit low for Chest Compressions and the baby should have been a real life-like baby doll, like the Resusci-Annie Dolls they use in First Aid lessons. (See photograph below demonstrating Chest Compressions).

As the advert says at the end, it is a ‘terrific song though’!

I am glad that these type of ads are on out TV’s at prime time 7.30pm slots as at least it gets people aware of the importance of baby CPR.


Sign up today for the 2-Day Paediatric First Aid course, especially if you work with children or baby’s in any capacity as you could save a life. I often recommend the 2-Day Paediatric First Aid course to parents of children or we cover baby CPR on the EFAW if time is a factor. Bothe courses are awarded with a certificate, which is valid for three years.

For more information of First Aid courses and availability, please visit our website